Intelligent Customer Engagement
Deliver personalized, proactive and predictive customer experiences
- Listen to your customers
Manage any relationship. Track any interaction. - Respond to your customers
Know your customer. Give personalized feedback. - Motivate your customers
Predict customer needs. Tailor marketing strategy.
Voice of Customer
Capture and leverage responses to shape customer engagement. Capture customer issues more effectively during or after support calls. Analyze customer feedback to help identify gaps in service.
Intelligent Loyalty
While traditional loyalty programs tend to focus on retention, intelligent customer engagement looks at every behavior a customer can do that provides value to the organization.
Marketing Smart
Integrated marketing management solution that offers insight to marketing activities, control over budgets and resources, and the ability to create automated, multi-channel campaigns.
Voice of Customer
- Create, send and capture customer feedback natively from within CRM
- A fully functioning designer that allows dragging and dropping of question types onto a form
- Ability to show CRM data in the survey for a personalized experience
- Client side logic to show/hide questions based on rules and data entered
- Use basic as well as enhanced controls for improved usability
- Adaptive and touch friendly UI flows across all devices including phones
- Distribution channels include email to lead or contact, link or iframe within a webpage
Intelligent Loyalty
- While traditional loyalty programs tend to focus on retention, intelligent customer engagement looks at every behavior a customer can do that provides value to the organization.
- Any customer interaction, such as creating an account, purchasing across categories or higher margin products, writing reviews, making referrals to friends, increasing frequency or length of site visits, participating in social sharing, sending an email instead of calling customer service, etc. can be measured, have a value assigned to it, and an associated incentive (of proportionate value) used to motivate behavior change.
Marketing Smart
- Easily manage campaigns with drag & drop across email, digital, social, SMS & traditional channels
- Deliver one-to-one engagement with segmentation & targeting based on behavior & demographics
- Easily design, test & launch contextual, personalized email and SMS marketing campaign
- Audited double opt-in, custom privacy policies, flexible subscription centers and email governance to optimize customer experience
River CRM Customer
